Help grow Canada ’s Organic Sector
Please voice your opinion by October 7, 2011
 
OTTAWA, September 22, 2011 Agriculture and Agri-Food Canada ’s Organic Value Chain Roundtable (OVCRT) has formed a task force to brand the Canadian organic sector. This brand initiative will help identity the sector’s attributes in an effort to differentiate it from competing industries, and strengthen and grow the sector within Canada .
 
The OVCRT would like to solicit input from organic stakeholders on what communication tools are necessary to improve the organic sector. It has developed an online survey to capture the different needs and challenges facing this diverse group. Data from this survey will help establish a marketing and communication plan for the organic sector that fits the needs of its various constituents.
 
The OVCRT is requesting members of the organic sector to participate in this 15-minute survey, as their responses are invaluable to the branding process and essential to improving and growing the organic industry in Canada . We appreciate your immediate response to this survey, which ends on October 7, 2011.
 
We encourage you to distribute this survey to your members and post the links on your website to make this study as inclusive as possible.
 
Survey Link:
The anonymous survey can be found here:
 
English version:
http://app.fluidsurveys.com/surveys/shiklac/canadian-organics/langeng/
 
French version:
http://app.fluidsurveys.com/surveys/shiklac/canadian-organics/langfra/
 
For more information please contact:
Dennis Doermer
Agriculture and Agri-Food Canada
Dennis.Doermer@AGR.GC.CA
613-773-0180
 
Jean-Pierre Lacroix
Shikatani Lacroix Inc.
jplacroix@sld.com
416-367-1999
 
About the Organic Value Chain Roundtable (OVCRT) The OVCRT was launched in 2006 to build a shared understanding of its competitive position in the marketplace, create consensus on how to improve it, and put plans into action. Its members represent a wide cross section of the Canadian organic sector including producers, processors, distributors, retailers and exporters.
http://www.ats-sea.agr.gc.ca/rt-tr/index-eng.htm
 
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